Developed his family’s business into a world-renowned provider of automotive replacement parts Advocated and supported comprehensive training for “aftermarket” parts installers Hubert C. Moog steered his family’s business to success by improving automobiles one part at a time. Immediately after earning his bachelor of science degree from the University of Wisconsin, Moog joined the St. Louis Spring Company (later renamed Moog Automotive, Inc.), which was founded by his father and his uncle. Working at a variety of positions within the company helped him discover what automotive consumers wanted and needed after the car rolled off the assembly line. Focusing on suspension and steering parts and accessories, Moog championed the idea that “aftermarket” parts must be better than the original parts and should be installed by skilled, well-trained specialists. Moog became company President in 1953 and served as Chairman from 1973 until his retirement in 1982. His guidance permitted the name “Moog” to become synonymous with quality and reliability.