Peter L. Fong

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As Regional Marketing Manager – Northwest for Ford Motor Company, Fong is working on delivering the all-new 2000 Ford Focus to his market with a completely different approach to reaching the consumer mindset of the image target – Echo Boomers and Generation X.  His focus was to unseat the competitive import/Chrysler stronghold in the Northeast with his marketing strategies and initiatives.  Fong holds a Bachelor of Science degree in Mechanical Engineering and a MBA with marketing concentration from Villanova University.  He has nine years of active-duty service in the U.S. Navy as a Naval Aviator and Leadership and Management Instructor.

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