Kristin McCallum Ritter

April 26, 2018

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Kristin Ritter leads PwC’s automotive business development. For more than 25 years, Kristin has been a strategic marketing and sales executive developing unique programming initiatives for the automotive industry. Prior to her position in business development, she was PwC’s global automotive marketing and media relations leader. She brings her innovative thinking and passion for the automotive industry to her clients. She understands industry challenges and finds solutions.

Prior to joining PwC, Kristin was founder and president of Black Otter Marketing serving business-to-business and business-to-consumer companies. She has worked with a number of leading Fortune 500 brands providing overall marketing strategy and brand management to build businesses, improve customer loyalty and increase sales for automotive, professional service firms, retail, sports/entertainment and other industries.

Kristin is a Northwood University graduate with a Bachelor of Business Administration in Marketing/Management and an Associate’s degree in Advertising. She is a Leadership Detroit XXXIV graduate and member of the Automotive Press Association.

Kristin’s community and volunteer involvement includes; Detroit Athletic Club Board of Directors (2015-present), MICHauto Steering and Advisory Committees (2011-present), AutomotiveNEXT Executive Committee (2017), Belle Isle Conservancy—Marketing Committee (2014-present), American Cancer Society of Southeast Michigan Cattle Baron’s Ball Executive Committee (2013-2017) and former Children’s Home of Detroit Board of Trustee (1997-2007).

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