Terry Rhadigan is responsible for the next phase of the transformation of GM Communications, managing the centralized functions, including program operations and fleet management, the IT tools for both internal and external communications, risk management and budget as well as lead the Operational Excellence initiative.
Previously, he led product and technology communications for General Motors from March 2012 through September 2015, overseeing product launches and auto shows, media relations, marketing communications, crisis communications and executive support. During this time, he led the team through an unprecedented product renaissance, launching award-winning vehicles such as the Cadillac CTS and ATS; Chevrolet Corvette, Camaro, Volt and Impala; Buick LaCrosse and Encore; GMC Sierra and Canyon; and Chevrolet Silverado and Colorado.
He also led technology communications, including innovations such as 4G LTE, autonomous, electrification, OnStar and R & D, serving as communications strategist to the President of North America and Executive Vice President of Global Product Development.
Prior to 2012, he was Director of Communications for GM Global Product Development, covering global design, engineering, program management and quality, supporting then-Senior Vice President, Mary Barra.
Rhadigan joined GM Communications in 1997, where he’s held a variety of positions, including managing safety, legal and internal communications. He has led global auto show and program operations; Chevrolet communications; and North America regional and grassroots activities.
Before moving to communications, Rhadigan worked at the GM Foundation, managing GM’s employee volunteer and disaster relief programs and other community and charitable initiatives.
Rhadigan started his General Motors career in 1988, serving in a front-line position at the Chevrolet Customer Assistance Center. A year later, he transferred to St. Louis, Missouri, holding various field positions in customer and dealer support. In 1991, he returned to Michigan and joined the Chevrolet Marketing Center.
Rhadigan was born and raised in the Detroit area and earned a bachelor of arts degree from Michigan State University in 1987. He’s a member of Leadership Detroit and serves on the Board of Directors of Loyola High School in Detroit, Michigan. He and his wife Andrea are the parents of two teenage boys.