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Achievement: African American Accomplishments and Contributions in Automotive Opening Day

February 25, 2023 @ 10:00 am - 4:00 pm


Opening Day: Feb. 25, 10 a.m. – 4 p.m.

Join AHF President Sarah Cook and Automotive Historian and Researcher Bob Tate at 1 p.m. for a presentation on the work of those featured in the exhibit. Enjoy soft drinks and snacks after the presentation and explore the exhibit with our docents. The museum will be open at no cost from 10 a.m. – 4 p.m. on February 25.


Experience the Automotive Hall of Fame’s newest exhibit – ACHIEVEMENT.

The Automotive Hall of Fame has launched a multi-stage project featuring African American accomplishments and contributions to the automotive industry. Despite obstacles faced through racism and segregation, African Americans have had tremendous impact on the field. This project will preserve and widely share this history.

This initiative will highlight African Americans’ inventions, designs, engineering innovations, dealership ownership, and new leadership methods, etc., that changed their respective fields. It will increase the recognition of this historically underrepresented group and promote a richer and more diverse narrative of the history of the field. The first “episode” in this initiative opened at the Hall and online February 2022 and will run through September. Future episodes will launch roughly every six months, into 2025.

To participate in a Town Hall or join our Automotive Community Collaboration Council, send an email to admin@thedrivingspirit.org.

Share names of African Americans who have impacted the automotive industry by sending an email to admin@thedrivingspirit.org. Also, connect with us on Facebook and LinkedIn.

Sponsorships are now available to underwrite three additional episodes to follow, each featuring 18-20 individuals, whose work has impacted the industry and as result, our lives. Call 313-240-4000, ext. 102 or email MFourcroy@thedrivingspirit.org.

Sponsored by:


February 25, 2023
10:00 am - 4:00 pm


Automotive Hall of Fame
21400 Oakwood Blvd
Dearborn,MI48124United States
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