As founder, chairman and chief executive officer of the Bose Corporation, Dr. Bose steadily earned a reputation as the premium supplier of audio sound for both professional and home applications. Bose in collaboration with Delco, unveiled the first factory installed premium system for a specific automobile and later unveiled the Bose Suspension System.
Dr. Bose was raised in Philadelphia by his parents who were both Indian immigrants. As a child, Bose was always fascinated with electronics, specifically radios. As a teenager, he opened his first radio repair business from his parents’ house, which grew to be a little bigger than he had envisioned. Bose had to take Fridays off from school to maintain his growing business, never letting his grades waiver.
In 1947, Bose was accepted and enrolled at MIT in Boston, MA. After almost 10 years of education, Bose graduated with a doctorate in 1956. To celebrate, he purchased the best hi-fi radio he could buy, only to be disappointed by the low sound quality of the speakers. At the time, Bose was working as a professor at MIT, and he recruited some of his colleagues to work on audio innovations with him after work. In 1964, Bose opened the Bose Corporation in Framingham, MA.
Bose began to grow as a respected premium supplier of audio products for both professional and casual clientele. In 1982, Bose partnered with Delco and unveiled the first factory-installed premium sound system, custom-designed for a specific automobile. The Delco/Bose Stereo System was introduced in the 1983 model Cadillac Seville, Buick Riviera, and Oldsmobile Toronado. Before this system, no factory-installed car audio system bore a brand name, and this soon became a marketable feature in new automobiles. Some of the world’s finest cars feature Bose sound systems, each one acoustically tailored to a particular car model. A market study by independent analysts Forrester Research published in 2006 reported that Bose’s brand name was more highly regarded (In the U.S.) than any other consumer electronics or computer brand name.
In 2005, Bose took their work in an unprecedented direction: vehicle suspension. For an audio company, this venture seemed absurd, but in fact, Bose’s suspension system uses power amplification and technologies that Bose invented for his loudspeakers. Bose himself has had this idea since the early 1980s, when he first started conceptualizing how he could use his audio technology on a car’s vehicle suspension. From a theoretical standpoint, perfect sound and perfect vehicle balance are not that different. Think of suspension as noise-cancelling headphones, the proactive suspension system controls each wheel to remove the dipping, diving, and bouncing a car experiences constantly, the same way headphones keep out unwanted noise. In 2017, the suspension product was sold to ClearMotion, a suspension builder.