Alex Trotman

Industry Leader of the Year Award 1997

The Ford team Trotman headed began transforming the company in 1994 by re-engineering the core processes of its automotive business-product development, manufacturing, vehicle ordering and distribution, and after-sales service. Newly emerging information technology was used to integrate all automotive activities into a single, global operation.  J.D. Power and Associates 1997 Initial Quality Survey showed Ford with a 28 percent improvement in the year’s quality – the most of any manufacturer.  Trotman as been Ford’s Board Chairman since 1993.

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