Lapo Elkann is a New York-born Italian industrialist and creative entrepreneur. He is currently president and founder of several lifestyle brand marketing and advertising companies with emphasis on automobiles and fashion products.
Elkann worked as personal assistant to Henry Kissinger at Kissinger Associates in New York City before moving back to Italy and entered family owned Fiat SpA as assistant to the institutional relations director. He then became marketing and sales associate for Ferrari and Maserati and, in 2003, was put in charge of Fiat Europe Operative Marketing B.U.
Elevated to director of brand promotion for Fiat Group (Fiat, Alfa Romeo, Lancia, Ferrari, and Maserati), he coordinated the reinvention of classics such as the Fiat Punto and Fiat 500 and their launches. He left the family group in 2006 and in 2007, he created the first of his companies.
Elkann, with his brother John and sister Ginevra, is the majority shareholder of Exor, the parent company of Fiat and Chrysler.
Lapo Elkann is the great-great grandson of Giovanni Agnelli (1866-1945), who was a founder of Fiat in 1899. Mr. Agnelli was inducted into the Automotive Hall of Fame in 2002.