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Impact of Innovation

Edward Welburn


As just the sixth head of design for General Motors and the first person ever to lead GM Design globally, Ed Welburn is one of the most influential vehicle designers of his time. Welburn was born in 1950 in Philadelphia, Pennsylvania. His love of cars was evident almost from birth, but it truly blossomed when his parents took him to the 1958 Philadelphia International Auto Show where the Cadillac Cyclone concept car was on display.

It was then that Welburn decided he wanted to become an automotive designer. He later wrote a letter to a designer at GM, asking what he should do to become one, and received a response which advised him to keep sketching cars and to study industrial design. Welburn enrolled in Howard University’s fine arts program in 1969, where he studied sculpture and product design. After graduation, he was hired as an associate designer at the Advanced Design Studios for General Motors. Though he was the first African American designer ever at GM, Welburn did not immediately realize the significance of his position. However, he quickly understood that he was in the spotlight.

Welburn would later join the Oldsmobile design studio, where he worked on projects like the Cutlass Supreme. In 1987, he was charged with managing the creation of the Oldsmobile Aerotech, a concept car that fellow Automotive Hall of Fame Inductee A.J. Foyt drove to a record-setting 257 mph. In 2005, Welburn was asked to become the first head of Global Design for GM and tasked with uniting all ten of GM’s design centers and 2,500 employees. It was a monumental undertaking, but one that has produced an impressive collection of successful designs such as the latest Corvette and the revived Camaro, as well as groundbreaking concepts like the Cadillac Ciel, and Buick Avista.

In addition to unifying all of GM design, Welburn holds the distinction of having been the highest-ranking African American in the global automotive industry. His retirement in 2016 capped off an impressive 44-year career at GM that brought a bounty of beautiful vehicles into the world.

Welburn was also awarded the Distinguished Service Citation when he was Vice President of General Motors Global Design. When appointed to this position in 2003, he became the first African American to lead a major automotive design house and only the sixth person to lead GM Design in the company’s 100-year history. He manages 1600 creative designers and sculptors who staff GM’s 11 Global Design studios.

In February 2022, Welburn won a prestigious Emmy Award for Diversity/Equity/Inclusion short-form content. He was also featured in Lehigh Valley Rising that celebrated the contributions of African-Americans in the workplace during Black History Month. The segment featured Ed Welburn as a Lehigh Valley resident and as General Motors’ first Black automotive designer.


Ed Welburn was born in Philadelphia, Pennsylvania


Welburn fell in love with cars when his parents took him to the 1958 Philadelphia International Auto Show


Enrolled in Howard University’s fine arts program


Hired as a part-time college intern at General Motors Design


Hired as an associate designer assigned to the Advanced Design Studios


Joined the Buick Exterior Studio and worked on the Buick Riviera


Assigned to the Oldsmobile Exterior Studio


Designed the Oldsmobile Aerotech that went on to set the land speed record at 257 mph


Named chief designer of the Oldsmobile Studio


Spent two years in Germany working for Saturn on behalf of GM


Upon his return from Germany, was named director of GM’s Advanced Design firm


Asked to be the first head of Global Design at GM


Retired from GM after 44 years

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